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Prioritizing Customer-Centricity in the Age of COVID
Allen Edmonds has been crafting world-renowned men’s shoes in American since 1922. Despite being in business for nearly 100 years, nothing could have prepared them for a global pandemic leading to massive shifts in consumer behavior. Allen Edmonds had always been careful to make business decisions based on the needs and wants of the customer, but the pandemic resulted in the business doubling down on the strategy.

Join us for a live webinar hosted by Lauren Wright, senior manager of CRM at Allen Edmonds; Jake Hall, VP of solutions consulting at QuickPivot; and Bill Hanifin, CLMP, CEO/Managing Editor of Wise Marketer to learn more about how Allen Edmonds adapted a true customer-centric approach during the COVID crisis.

Key Topics of Discussion:

• How Allen Edmonds shifted its campaigns to focus on the products that met the changing needs of their customers
• Strategies used to reengage lapsed customers during the pandemic
• How Allen Edmonds is planning to approach the holiday season differently this year

Dec 2, 2020 01:00 PM in Eastern Time (US and Canada)

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Speakers

Lauren Wright
Senior CRM Manager @Allen Edmonds
Lauren Wright is a customer-centric marketer with experience in Brand Marketing, Customer Engagement Marketing, Loyalty, and Media. After spending over a decade in the fast-casual world, Lauren moved to work in fashion pursing another passion of hers by helping to build the Allen Edmonds customer base and marketing plans as the company was acquired by Caleres, Inc. and went through a re-branding effort. She has been working with QuickPivot since that time to bring real-time campaigns to the Allen Edmonds customer with the ability to serve their needs with data and email in one platform, alongside having the ability to story-tell through data with ease. Lauren is a St. Louis native, mother of two boys and a lover of Hello Kitty.
Jake Hall
VP of Solutions Consulting @QuickPivot
Jake Hall has over 25 years of experience in direct and database marketing both as a merchant for brands ranging from small family-run businesses to publicly held multi-brand portfolios, and as a service provider working with tech startups up to a Fortune 500 MSP in the data services industry. Jake currently serves as Vice President of Solutions Consulting at QuickPivot where he helps provide innovative and custom solutions for clients using QuickPivot’s powerful customer data platform software. Prior to joining QuickPivot, he was a Vice President and General Manager at Epsilon delivering CRM solutions for a portfolio of 50 Retail clients.