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How e.l.f. is turning zero party data into a competitive advantage
The beauty industry has it harder than most when it comes to reliable and accurate sources of actionable data. Let's face it, beauty is personal and therefore the best source of data is data that is direct from the consumer themself. What's their skin type, their skin tone, their skin sensitivity?

e.l.f. knows that the key to unlocking loyalty is to truly understand what matters most to their customers.

Please join Brigitte Barron, Global CRM & Customer Growth at e.l.f. Cosmetics, and Pam Erlichman, Chief Marketing Officer of Jebbit, as they discuss how creating a better consumer experience that focuses on zero party data allows both e.l.f. and their customers to win.

This webinar is part of the CRMC Webinar Series in partnership with The Wise Marketer.

May 18, 2022 01:00 PM in Eastern Time (US and Canada)

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