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Emotional Connection: Stop And Shop’s Journey to a Human-Centric Approach in a Rapidly Evolving Grocery Landscape
Stop & Shop has been a neighborhood grocer across the Northeast for more than a century. Known for its convenient locations, it leads in market share among its traditional competitors with 413 stores in 5 states along with more than 100 gas stations. However, competitive pressures intensified over the past several years, making it critical to evolve in a meaningful way.

Join us for a live webinar hosted by Robin Ruttle, digital and loyalty marketing at Stop & Shop; Denise Holt, customer strategy and insights at ICF Next; and Bill Hanifin, CLMP from Wise Marketer to learn about ICF Next’s and Stop & Shop’s collaborative process and shared focus on strengthening emotional loyalty through the design of the new Stop & Shop GO Rewards program.

Key Topics of Discussion:

• The power of empathy and customer understanding – a look at real life for our customers
• How the key drivers of emotional loyalty were embedded into the design of GO Rewards
• Impressive results achieved since launching in the middle of a global pandemic and the challenge to build on that momentum going forward

This webinar is part of the CRMC webinar series hosted by The Wise Marketer.

Feb 23, 2021 01:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Wise Marketer.