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Women in Loyalty: Episode 5 - Lesley Saitta
This is the first time we have had the opportunity to interview someone who has been at the forefront of loyalty in the convenience and fuel retail channel since the mid-1990’s.

Lesley Saitta, Chair, Impact 21, has worked with many of the most notable retailers and suppliers in convenience and fuel retail. While VP of Marketing and Merchandising at Superamerica Group in the 1990’s, Lesley was involved in attempts to launch several loyalty programs including digital S&H Green Stamps and a fuel loyalty roll-back program, even before technology allowed for integrations with the POS and pump. As co-owner of Impact 21, she has led innovation in customer loyalty across multiple retailers and has been personally involved with loyalty strategies that strongly influenced the transformation of convenience stores and "gas stations" into retailers that attract customers with environments and offers that rival those from casual dining, QSR, and grocery.

Her contributions to the Convenience and Fuel industry were collectively recognized when she was honored as one of the “Top Women in Convenience” in 2018 by the Network of Executive Women and Winsight. Lesley was also elected to the National Association of Convenience Stores (NACS) Supplier Board in 2020.


About Women in Loyalty™

The Women in Loyalty series is composed of video interviews featuring female executives who are influential in digital customer marketing today, and those that have made lifetime contributions to the art and science of customer loyalty throughout their careers.

You’ll be hearing from people working around the globe with brands, suppliers, and in academia. We’ll also feature some of the 90+ female members of the Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP) community.

If you would like to participate, sponsor, or nominate a guest, please drop us a message at TheWiseMarketer.com/contact-us

Aug 18, 2021 01:00 PM in Eastern Time (US and Canada)

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