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Digging Into Home Chef’s Successful Direct Mail Targeting Strategy
Home Chef has successfully launched several customer loyalty and acquisition strategies in recent years, but to reach more households, drive additional sales and support quarterly product initiatives, they needed a new strategy to target current and prospective customers.

Hear from Home Chef and 84.51° about the successful direct mail campaign and targeting strategy that effectively drove engagement with current, lapsed, and light buyers and generated awareness among new households. Backed by robust first-party data, the campaign led to incremental return on ad spend and is continuing to evolve for the future.

Oct 12, 2022 01:00 PM in Eastern Time (US and Canada)

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